Patents by Inventor Aadesh Patel

Aadesh Patel has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Content management in over-the-top services
    Patent number: 11792448
    Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.
    Type: Grant
    Filed: April 21, 2022
    Date of Patent: October 17, 2023
    Assignee: MICROSOFT TECHNOLOGY LICENSING, LLC
    Inventors: Radhika Shivapurkar, Eric Hoffert, Joel Korpi, Matthew Kendall, Jaiminkumar Panchal, Aadesh Patel
  • CONTENT MANAGEMENT IN OVER-THE-TOP SERVICES
    Publication number: 20220248068
    Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.
    Type: Application
    Filed: April 21, 2022
    Publication date: August 4, 2022
    Applicant: Xandr Inc.
    Inventors: Radhika Shivapurkar, Eric Hoffert, Joel Korpi, Matthew Kendall, Jaiminkumar Panchal, Aadesh Patel
  • Content management in over-the-top services
    Patent number: 11343547
    Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.
    Type: Grant
    Filed: January 14, 2021
    Date of Patent: May 24, 2022
    Assignee: Xandr Inc.
    Inventors: Radhika Shivapurkar, Eric Hoffert, Joel Korpi, Matthew Kendall, Jaiminkumar Panchal, Aadesh Patel
  • CONTENT MANAGEMENT IN OVER-THE-TOP SERVICES
    Publication number: 20210136427
    Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.
    Type: Application
    Filed: January 14, 2021
    Publication date: May 6, 2021
    Applicant: Xandr Inc.
    Inventors: Radhika Shivapurkar, Eric Hoffert, Joel Korpi, Matthew Kendall, Jaiminkumar Panchal, Aadesh Patel
  • CONTENT MANAGEMENT IN OVER-THE-TOP SERVICES
    Publication number: 20210067820
    Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.
    Type: Application
    Filed: September 4, 2019
    Publication date: March 4, 2021
    Applicant: Xandr Inc.
    Inventors: Radhika Shivapurkar, Eric Hoffert, Joel Korpi, Matthew Kendall, Jaiminkumar Panchal, Aadesh Patel
  • Content management in over-the-top services
    Patent number: 10924778
    Abstract: Aspects of the subject disclosure may include, for example, determining an ad play list for an Over-The-Top video stream requested by an end user device based on a price and/or a category of a creative derived from auctions with multiple Supply-Side Platform servers. The ad play list can be determined for the ad pod according to business rules, which can include a yield policy based on increasing revenue for a publisher of the video stream, and/or which can include a competitive separation policy enforced based on the category for bid responses. Other embodiments are disclosed.
    Type: Grant
    Filed: September 4, 2019
    Date of Patent: February 16, 2021
    Assignee: Xandr Inc.
    Inventors: Radhika Shivapurkar, Eric Hoffert, Joel Korpi, Matthew Kendall, Jaiminkumar Panchal, Aadesh Patel