Patents by Inventor AAHLAD MANAS PULI

AAHLAD MANAS PULI has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Marketing attribution capturing synergistic effects between channels
    Patent number: 11232483
    Abstract: Systems and methods are described for a causal marketing attribution process that includes the receiving of a plurality of marketing events associated with a customer and computing a sum of a plurality of channel-specific terms corresponding to the plurality of marketing events, wherein each of the plurality of channel-specific terms comprises a channel-specific base parameter and a channel-specific decay parameter. Additionally, the causal marketing attribution process computes a sum of a plurality of interaction terms, wherein each interaction term comprises a product of a pair of channel-specific terms, and determines a probability of a target outcome for the customer based on the sum of the plurality of channel-specific terms and the sum of the plurality of interaction terms.
    Type: Grant
    Filed: November 13, 2019
    Date of Patent: January 25, 2022
    Assignee: ADOBE INC.
    Inventors: Ritwik Sinha, David Arbour, Aahlad Manas Puli
  • MARKETING ATTRIBUTION CAPTURING SYNERGISTIC EFFECTS BETWEEN CHANNELS
    Publication number: 20210142360
    Abstract: Systems and methods are described for a causal marketing attribution process that includes the receiving of a plurality of marketing events associated with a customer and computing a sum of a plurality of channel-specific terms corresponding to the plurality of marketing events, wherein each of the plurality of channel-specific terms comprises a channel-specific base parameter and a channel-specific decay parameter. Additionally, the causal marketing attribution process computes a sum of a plurality of interaction terms, wherein each interaction term comprises a product of a pair of channel-specific terms, and determines a probability of a target outcome for the customer based on the sum of the plurality of channel-specific terms and the sum of the plurality of interaction terms.
    Type: Application
    Filed: November 13, 2019
    Publication date: May 13, 2021
    Inventors: RITWIK SINHA, DAVID ARBOUR, AAHLAD MANAS PULI