Abstract: Systems and methods are disclosed for tracking and recording web and mobile application events and identifying users of the web or mobile application. A client device receives, on a web browser or mobile application executing on the client device, a web page that includes a tracking script. The tracking script instructs the client device to request configuration parameters from a tracking server. Configuration parameters can indicate types of events that will be tracked by the tracking server as well as the activation of other features, such as form inspection or a record user interface. Upon occurrence of one or more user events corresponding to types of events indicated in the configuration parameters, the client device transmits a push event request to an analytics collection engine. The push event request indicates client attributes such as identifying the web page, the client device, the referring web page.

Abstract: Systems and methods are disclosed for tracking and recording web and mobile application events and identifying users of the web or mobile application. A client device receives, on a web browser or mobile application executing on the client device, a web page that includes a tracking script. The tracking script instructs the client device to request configuration parameters from a tracking server. Configuration parameters can indicate types of events that will be tracked by the tracking server as well as the activation of other features, such as form inspection or a record user interface. Upon occurrence of one or more user events corresponding to types of events indicated in the configuration parameters, the client device transmits a push event request to an analytics collection engine. The push event request indicates client attributes such as identifying the web page, the client device, the referring web page.