Patents by Inventor Aaron C. Holton

Aaron C. Holton has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 11997354
    Abstract: Methods, apparatus, systems and articles of manufacture to identify and triage digital ad ratings data quality issues includes processor circuitry to generate an aggregate factor score based on aggregate data from a first impression data point, the first impression data point including the aggregate data and duration data corresponding to a duration of time; determine a duration factor score based on the duration data from the first impression data point; determine a final weight score for the first impression data point using a normalized aggregate factor score and a normalized duration factor score for the first impression data point, the normalized aggregate factor score corresponding to aggregate factor scores of a second impression data point, the normalized duration factor score corresponding to duration factor scores of the second impression data point; and when the final weight score does not satisfy a threshold score.
    Type: Grant
    Filed: January 23, 2023
    Date of Patent: May 28, 2024
    Assignee: The Nielsen Company (US), LLC
    Inventors: Aaron C. Holton, Rachel Anne Szabo
  • Publication number: 20230032480
    Abstract: Methods, apparatus, systems and articles of manufacture to identify and triage digital ad ratings data quality issues are disclosed. An example apparatus includes score calculation circuitry to: generate one or more aggregate factor scores based on aggregate data from a first impression data point; generate one or more daily factor scores based on daily data from the from impression data point; normalize the one or more aggregate factor scores based on aggregate factor scores of at least a second data impression point; normalize the one or more daily factor scores based on daily factor scores of at least a second data impression point; calculate a final weight score for the first impression data point using the aggregate factor scores and the daily factor scores for the first impression data point; and flag the final weight score if it does not satisfy a threshold score.
    Type: Application
    Filed: August 31, 2021
    Publication date: February 2, 2023
    Inventors: Aaron C. HOLTON, Rachel SZABO
  • Patent number: 11564012
    Abstract: Methods, apparatus, systems and articles of manufacture to identify and triage digital ad ratings data quality issues are disclosed. An example apparatus includes score calculation circuitry to: generate one or more aggregate factor scores based on aggregate data from a first impression data point; generate one or more daily factor scores based on daily data from the from impression data point; normalize the one or more aggregate factor scores based on aggregate factor scores of at least a second data impression point; normalize the one or more daily factor scores based on daily factor scores of at least a second data impression point; calculate a final weight score for the first impression data point using the aggregate factor scores and the daily factor scores for the first impression data point; and flag the final weight score if it does not satisfy a threshold score.
    Type: Grant
    Filed: August 31, 2021
    Date of Patent: January 24, 2023
    Assignee: The Nielsen Company (US), LLC
    Inventors: Aaron C. Holton, Rachel Szabo