Abstract: A shoe donning device can be formed as an insert that is placed into the shoe and remains inside of the shoe while the user wears the shoe. The device can include a contoured upper portion that defines a hooked region configured for positioning around the top of the shoe heel collar. Extending downward from the contoured upper portion is a neck portion. The neck transitions into a foot plate portion or horizontal base. A lower heel-to-sole transition region between the neck portion and foot plate portion follows the shape of the user's shoe and contours of the user's foot.