Patents by Inventor Aaron E. Flores

Aaron E. Flores has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SYSTEMS AND METHODS FOR DETERMINING BIDS FOR PLACING ADVERTISEMENTS
    Publication number: 20230325887
    Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
    Type: Application
    Filed: June 14, 2023
    Publication date: October 12, 2023
    Applicant: Yahoo Ad Tech LLC
    Inventors: Michael J. GREBECK, Ali Nasiri AMINI, Aaron E. FLORES, Jose Carlos Garcia FRANCO, Hans Marius HOLTAN, Robert Alden LUENBERGER
  • Systems and methods for determining bids for placing advertisements
    Patent number: 11715133
    Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
    Type: Grant
    Filed: October 21, 2013
    Date of Patent: August 1, 2023
    Assignee: YAHOO AD TECH LLC
    Inventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
  • METHOD AND SYSTEM FOR MEDIA INITIALIZATION VIA DATA SHARING
    Publication number: 20140074597
    Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.
    Type: Application
    Filed: November 11, 2013
    Publication date: March 13, 2014
    Applicant: AOL Advertising Inc.
    Inventors: Ali Nasiri AMINI, Michael Jan GREBECK, Aaron E. FLORES, Alireza DARVISH, Hans Marius HOLTAN, Robert Alden LUENBERGER
  • SYSTEMS AND METHODS FOR DETERMINING BIDS FOR PLACING ADVERTISEMENTS
    Publication number: 20140046758
    Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
    Type: Application
    Filed: October 21, 2013
    Publication date: February 13, 2014
    Applicant: AOL Advertising Inc.
    Inventors: Michael J. GREBECK, Ali Nasiri AMINI, Aaron E. FLORES, Jose Carlos Garcia FRANCO, Hans Marius HOLTAN, Robert Alden LUENBERGER
  • Method and system for media initialization via data sharing
    Patent number: 8583487
    Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.
    Type: Grant
    Filed: September 14, 2012
    Date of Patent: November 12, 2013
    Assignee: AOL Advertising Inc.
    Inventors: Ali Nasiri Amini, Michael Jan Grebeck, Aaron E. Flores, Alireza Darvish, Hans Marius Holtan, Robert Alden Luenberger
  • Systems and methods for determining bids for placing advertisements
    Patent number: 8566207
    Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
    Type: Grant
    Filed: May 7, 2012
    Date of Patent: October 22, 2013
    Assignee: AOL Advertising Inc.
    Inventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
  • METHOD AND SYSTEM FOR MEDIA INITIALIZATION VIA DATA SHARING
    Publication number: 20130073380
    Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.
    Type: Application
    Filed: September 14, 2012
    Publication date: March 21, 2013
    Inventors: Ali Nasiri Amini, Michael Jan Grebeck, Aaron E. Flores, Alireza Darvish, Hans Marius Holtan, Robert Alden Luenberger
  • Method and system for media initialization via data sharing
    Patent number: 8301497
    Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.
    Type: Grant
    Filed: December 11, 2008
    Date of Patent: October 30, 2012
    Assignee: AOL Advertising Inc.
    Inventors: Ali Nasiri Amini, Michael Jan Grebeck, Aaron E. Flores, Alireza Darvish, Hans Marius Holtan, Robert Alden Luenberger
  • Systems And Methods For Determining Bids For Placing Advertisements
    Publication number: 20120221409
    Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
    Type: Application
    Filed: May 7, 2012
    Publication date: August 30, 2012
    Inventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
  • Systems and methods for determining bids for placing advertisements
    Patent number: 8175950
    Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
    Type: Grant
    Filed: December 8, 2008
    Date of Patent: May 8, 2012
    Assignee: AOL Advertising Inc.
    Inventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
  • Method and system for media initialization via data sharing
    Publication number: 20090265218
    Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.
    Type: Application
    Filed: December 11, 2008
    Publication date: October 22, 2009
    Inventors: Ali Nasiri Amini, Michael Jan Grebeck, Aaron E. Flores, Alireza Darvish, Hans Marius Holtan, Robert Alden Luenberger