Abstract: The invention provides an apparatus for dispensing a dosed volume of toothpaste onto bristles of a toothbrush. A toothpaste holder and toothbrush are formed in combination in a single unitary structure. The toothbrush heads a replaceable and an internal channel provides fluid communication between a toothbrush head and a volume of toothpaste in a handle region. The volume of toothpaste may be placed in a cartridge. In order to facilitate dosed dispensing, notched regions may be provided to provide friction or an audible sound to inform a user when a dose has been properly dispensed.