Abstract: A computing system receives a request for an advertiser webpage from a user device associated with a consumer. The consumer requests the advertiser webpage by activating a link associated with the advertiser webpage and embedded in the advertisement placed on the webpage of the publisher. The advertiser computing system also receives financial information relating to the consumer in response to receiving the request, customizes the advertiser webpage based at least in part on the financial information relating to the consumer, and transmits the customized advertiser webpage to the user device.

Abstract: A financial institution computing system is described. The financial institution computing system sets up a budget for a user within a budget tool, and obtains individual budgets for categories of products and services for the user through the budget tool. Each individual budget includes an amount to spend for a corresponding category within a period of time. The financial institution computing system also tracks actual expenditures by the user, and facilitates targeted advertising based on the individual budgets and the actual expenditures.