Patents by Inventor Abbinav Gupta

Abbinav Gupta has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Incremental Update Of Long-Term And Short-Term User Profile Scores In A Behavioral Targeting System
    Publication number: 20110161331
    Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
    Type: Application
    Filed: January 20, 2011
    Publication date: June 30, 2011
    Inventors: Christina Yip Chung, Abbinav Gupta, Joshua M. Koran, Long-Ji Lin, Hongfeng Yin