Abstract: The invention concerns a method and system of campaign management with code to define, to plan, to carry out, and to track, every steps of any multimedia campaign, over different media, based on different communication networks, notably the fix and mobile telecommunication networks, the Internet network, the telebroadcasting network as well as the radiobroadcasting network. The invention forecasts that those steps and operations are carried out real time and end to end, in such a manner that there is no break of real time tracking. The invention forecast also to generate every possible statistics related to campaigns, and to display them over different medias. The invention forecast besides to carry out simultaneously several campaigns whether they are aimed at the same users or not.