Abstract: Embodiments of the disclosure relate to methods and systems for providing personalized and context-aware suggestions to a user. The method includes providing a user profile. Further, the method includes establishing contextual information regarding the user. Thereafter, one or more suggestions are provided to the user based on the user profile and the contextual information. Subsequently, the user profile based on the user feedback in response to the suggestion is modified. The user profile may be modified using a machine learning algorithm executed on a processor in order to improve the quality of the personalized and context-aware suggestions. In certain embodiments, the personalized and context-aware suggestions can be provided while the user is in a vehicle or while the user is operating a vehicle.