Abstract: Through the utilization of group delivery, group counting and group pacing, an ad serving platform treats a grouping of ads as a standard unit despite the multiple ad unit components. The ad server platform paces and manages the flight of that grouped set of ads as a single entity. The ad server platform guarantees quality of delivery by only counting a qualified impression event when the group delivery has been successful, thereby opening this type of highly impactful advertising experience up to non-standard inventory sources, rather than relying on highly controlled content environments.

Abstract: An ad serving platform utilizes real time dynamic page awareness for ad serving. For every new digital content URL, the ad serving platform reviews the layout and relative position of ad placements in a content environment and stores a “map” of this information, which is accessible to the ad server in real time for use in ad selection, and is refreshed periodically (e.g., every three minutes) to account for changes. As a result, without control of the page, the ad server platform can make complex serving decisions based upon relative page position of advertising placements.

Abstract: Systems and methods are disclosed for managing the traffic between autonomous systems in the Internet. Data on links on border routers between autonomous systems is collected and analyzed at certain traffic times. Once determined, traffic on various customer facing interfaces at that time is associated with an Internet Prefix. Then, the aggregate traffic volume for each Internet Prefix is allocated to a first link on a primary routing basis and to a second link on a secondary routing basis. These routes are announced to a provisioning system that in turn, configures various border routers, which in turn announce the new routes using the Internet Border Gateway Protocol. In this manner, inter-autonomous traffic is managed to facilitate traffic distribution on the links according to criteria defined by network provider, allowing resources to be better utilized and network traffic to be maintained if a link fails.