Abstract: The invention relates to a method to send a promotional offer from a business entity. The method steps include obtaining a profile of the business entity from a financial management application (FMA) executing on a central processing unit (CPU) and configured to manage operations of the business entity, analyzing a plurality of messages from a message source based on a pre-determined criterion to identify a keyword, qualifying the keyword to generate a qualified keyword with a keyword rating, wherein the keyword rating represents how relevant the keyword is to the business entity based on the profile of the business entity, searching for the qualified keyword in the promotional offer among a plurality of promotional offers in a library to generate a match between the qualified keyword and the promotional offer, adjusting a score of the promotional offer, in response to generating the match, based on the keyword rating, and sending the promotional offer to a consumer based on the score.