Abstract: An artificial intelligence (AI)-based content communications system leverages microtrends identified from conversations in real-time to support targeted content mapped to the identified microtrends. The communications system receives conversation information of participants, including text of conversation, timestamp, and, optionally, geographical information, from a listening service authorized to capture the conversation information; determines one or more topic microtrends having above-threshold activity; retrieves content with tags having generated keywords associated with a corresponding topic microtrend; and generates a message comprising the content and, optionally, a topic microtrend dashboard to provide to an identified contact associated with the topic microtrend. In some cases, the content is directly pushed to a social media handle associated with the content.

Abstract: An automated system that defines, implements and tracks the sales cycle applied by salespersons within an organization to sell goods or services offered by the organization to prospective customers. A graphical user interface displays a sales workflow that includes at least a plurality of pre-defined steps of the sales cycle, and automatically tracks a completion status of each of the pre-defined steps with respect to each sales opportunity being pursued by a salesperson. The system automatically tracks the completion status displayed by the graphical user-interface by tracking actions that the sales person has taken in furtherance of the sales opportunity using the graphical user-interface.