Abstract: The claimed subject matter relates to an architecture that can enhance an experience associated with indicia related to a local environment. In particular, the architecture can receive an image that depicts a view of the local environment including a set of entities represented in the image. One or more of the entities can be matched or correlated to modeled entities included in a geospatial model of the environment, potentially based upon location and direction, in order to scope or frame the view depicted in the image to a modeled view. In addition, the architecture can select additional content that can be presented. The additional content typically relates to services or data associated with modeled entities included in the geospatial model or associated with modeled entities included in an image-based data store.

Abstract: Described is a technology by which a communications identifier such as a telephone number is used in selecting relevant content (e.g., an advertisement) for outputting as audible and/or visible information to a destination device. The communications identifier is used like a search term/keyword to determine content relevant to that identifier. A telephone number may be the identifier, selected based on a partially-dialed or actually dialed number, or a user's current scrolling position among listed telephone numbers. A telephone number of an incoming call may be used as the identifier. Profile data and/or state data may be used in selecting relevant content. Some of the profile data may be mined based on previous user activities. In one example, the content may be provided via a remote source of the content, and used immediately or cached for later use (e.g., output).

Abstract: The claimed subject matter relates to an architecture that can leverage private affinities in order to facilitate or enrich relationships between people. In particular, the architecture can receive a profile associated with a user wherein the profile includes a set of private affinities that are cryptographically protected from public inspection. The architecture can decrypt and/or cryptographically compare a private affinity from the profile to an affinity in a disparate profile (associated with a disparate user) in order to identify a matching affinity. Once a matching affinity is identified, a message indicating such can be provided to the user along with a request to publish certain revealed information to the disparate user, possibly based upon a mutual exchange of commensurate information from the disparate user.

Abstract: The claimed subject matter relates to an architecture that can leverage private affinities in order to facilitate or enrich relationships between people. In particular, the architecture can receive a profile associated with a user wherein the profile includes a set of private affinities that are cryptographically protected from public inspection. The architecture can decrypt and/or cryptographically compare a private affinity from the profile to an affinity in a disparate profile (associated with a disparate user) in order to identify a matching affinity. Once a matching affinity is identified, a message indicating such can be provided to the user along with a request to publish certain revealed information to the disparate user, possibly based upon a mutual exchange of commensurate information from the disparate user.

Abstract: The claimed subject matter provides systems and/or methods for propagating viral advertising content to multiple mobile devices without utilizing an intermediary interposing hosting and/or distribution service. The system includes devices that receive viral advertising content on a mobile device, modify the viral advertising content with further viral advertising content previously received from a disparate mobile device, determine sets of recipients to whom the modified viral advertising content can be perceived as compelling, and disseminates the modified viral advertising content to the sets of recipients each of whom can be associated with a disparate mobile device.

Abstract: The claimed subject matter provides a system and/or a method that facilitates accessing information content based at least in part on relevancy to a user by leveraging user ambitions. User ambitions can take the form of to-do lists, calendar items, goals, or interests. These can be leveraged with or without contextual information, historical data, user profiles, and the like to determine the relevancy of content to a specific user. This can facilitate determining what content is accessible to a user based on relevance. A threshold relevance level can be dynamically adjusted.

Abstract: The claimed subject matter relates to an architecture that can enhance an experience associated with indicia related to a local environment. In particular, the architecture can receive an image that depicts a view of the local environment including a set of entities represented in the image. One or more of the entities can be matched or correlated to modeled entities included in a geospatial model of the environment, potentially based upon location and direction, in order to scope or frame the view depicted in the image to a modeled view. In addition, the architecture can select additional content that can be presented. The additional content typically relates to services or data associated with modeled entities included in the geospatial model or associated with modeled entities included in an image-based data store.

Abstract: Described is a technology by which a communications identifier such as a telephone number is used in selecting relevant content (e.g., an advertisement) for outputting as audible and/or visible information to a destination device. The communications identifier is used like a search term/keyword to determine content relevant to that identifier. A telephone number may be the identifier, selected based on a partially-dialed or actually dialed number, or a user's current scrolling position among listed telephone numbers. A telephone number of an incoming call may be used as the identifier. Profile data and/or state data may be used in selecting relevant content. Some of the profile data may be mined based on previous user activities. In one example, the content may be provided via a remote source of the content, and used immediately or cached for later use (e.g., output).

Abstract: Described is a technology by which a user's telephone-related data is aggregated from various sources for use in assisting the user with making telephone calls. For example, call history data corresponding to a landline telephone, a mobile telephone and/or an office telephone of the user may be combined. Other sources include a landline telephone service, a mobile telephone service, an enterprise telephone system or server, a computing device, voice mail data, web page data, electronic message content, instant message content, a contacts list, and/or an information data store. The telephone-related data can be processed (e.g., based on frequency and calling patterns) to determine corresponding probability data to help determine a user's intent in locating a particular recipient to call. The user may access the telephone-related data via voice commands input at one of the user's telephones, or by receiving a visible list of at least part of the telephone-related data.