Abstract: Methods and systems for delivering selected content to users are provided. More particularly, profile information associated with an individual user is applied to select content for presentation to that user. While the user is viewing streamed content, content selected through application of the user profile can also be presented to the user. The selected content can be inserted into space reserved within a data stream for such selected content, or can be presented in place of other content delivered as part of the requested content.

Abstract: Methods and systems for delivering content to users are provided. More particularly, a search server applies server side profile information to perform an initial search for content. That content or metadata representing the content is returned to the client device. A client application running on the client device can then apply client side profile information to refine or filter the initial search results. Content identified through the application of the client side profile information can then be obtained if it has not already been downloaded to the client device, and presented to the user. Client side profile information can include information that the user does not wish to disclose, information regarding content currently being accessed by the user, and/or information regarding holes or space available for the presentation of content to the user.