Abstract: Embodiments are directed towards recommending coupon templates to a customer, from which the customer can select and have published to consumers. A ranked order may be determined for the coupon templates for each of a plurality of categories. A subset of the coupon templates may be recommended and provided to a customer. The subset of coupon templates may be determined based on a category of the customer, the ranked order of the plurality of coupon templates for the category, external variables, or the like, or any combination thereof. One or more of the subset of coupon templates may be selected by the customer and published to the consumers. The ranked order of the plurality of coupon templates may be determined and/or modified based on monitored actions associated with previously published coupons, such as by employing a success of similar attributes associated with previously published coupons.