Abstract: A system or method may be provided to compare the overall costs for attending different events in a tour. In particular, each overall cost may include admission cost, travel cost, and lodging cost. Further, the overall costs for different users who are planning to attend an event together as a group also are estimated. The users in the group may be located at different locations. Thus, overall costs for attending different events in a tour may be compared among different events of the tour and/or among different users in the group. In an embodiment, an event that results in a minimum aggregate cost for the group is selected and recommended to the group. In another embodiment, an event may be selected to balance the overall cost among the users in the group.

Abstract: A system or method is provided to monitor a consumer's locations and movements within a store. In particular, the locations and movements of the consumer in a merchant's store may be monitored using a network of Bluetooth beacons installed throughout the merchant's store. Based on the BLE signals detected at the consumer's mobile device, the location of the consumer in the store may be determined by triangulation by referencing the designated positions of the BLE beacons that emits the BLE signals. In an embodiment, the consumer's locations and movement in the store may be collected and analyzed to generate consumer traffic heat maps in the store. Based on the traffic heat maps, locations may be determined to better facilitate product placement. Further, the shopping routes of the consumer may be analyzed to generate in-store advertisements which are presented to the consumer along the consumer's shopping route.