Patents by Inventor Adam Goldblatt

Adam Goldblatt has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Keyword assessment
    Patent number: 10949430
    Abstract: Methods, systems, and techniques for keyword management are described. Some embodiments provide a keyword management system (“KMS”) configured to determine the effectiveness of multiple candidate keywords. In some embodiments, the KMS generates multiple candidate keywords based on an initial keyword. The KMS may then determine an effectiveness score for each of the candidate keywords, based on marketing information about those keywords. Next, the KMS may process the candidate keywords according to the determined effectiveness scores. In some embodiments, processing the candidate keywords includes applying rules that conditionally perform actions with respect to the candidate keywords, such as modifying advertising expenditures, modifying content, or the like.
    Type: Grant
    Filed: March 22, 2018
    Date of Patent: March 16, 2021
    Assignee: ADOBE INC.
    Inventors: Anthony Joseph, Adam Goldblatt
  • KEYWORD ASSESSMENT
    Publication number: 20180210887
    Abstract: Methods, systems, and techniques for keyword management are described. Some embodiments provide a keyword management system (“KMS”) configured to determine the effectiveness of multiple candidate keywords. In some embodiments, the KMS generates multiple candidate keywords based on an initial keyword. The KMS may then determine an effectiveness score for each of the candidate keywords, based on marketing information about those keywords. Next, the KMS may process the candidate keywords according to the determined effectiveness scores. In some embodiments, processing the candidate keywords includes applying rules that conditionally perform actions with respect to the candidate keywords, such as modifying advertising expenditures, modifying content, or the like.
    Type: Application
    Filed: March 22, 2018
    Publication date: July 26, 2018
    Inventors: Anthony Joseph, Adam Goldblatt
  • Keyword assessment
    Patent number: 9953064
    Abstract: Methods, systems, and techniques for keyword management are described. Some embodiments provide a keyword management system (“KMS”) configured to determine the effectiveness of multiple candidate keywords. In some embodiments, the KMS generates multiple candidate keywords based on an initial keyword. The KMS may then determine an effectiveness score for each of the candidate keywords, based on marketing information about those keywords. Next, the KMS may process the candidate keywords according to the determined effectiveness scores. In some embodiments, processing the candidate keywords includes applying rules that conditionally perform actions with respect to the candidate keywords, such as modifying advertising expenditures, modifying content, or the like.
    Type: Grant
    Filed: May 6, 2015
    Date of Patent: April 24, 2018
    Assignee: Marketo, Inc.
    Inventors: Anthony Joseph, Adam Goldblatt
  • Keyword Assessment
    Publication number: 20150234835
    Abstract: Methods, systems, and techniques for keyword management are described. Some embodiments provide a keyword management system (“KMS”) configured to determine the effectiveness of multiple candidate keywords. In some embodiments, the KMS generates multiple candidate keywords based on an initial keyword. The KMS may then determine an effectiveness score for each of the candidate keywords, based on marketing information about those keywords. Next, the KMS may process the candidate keywords according to the determined effectiveness scores. In some embodiments, processing the candidate keywords includes applying rules that conditionally perform actions with respect to the candidate keywords, such as modifying advertising expenditures, modifying content, or the like.
    Type: Application
    Filed: May 6, 2015
    Publication date: August 20, 2015
    Inventors: Anthony Joseph, Adam Goldblatt
  • Keyword assessment
    Patent number: 9037594
    Abstract: Methods, systems, and techniques for keyword management are described. Some embodiments provide a keyword management system (“KMS”) configured to determine the effectiveness of multiple candidate keywords. In some embodiments, the KMS generates multiple candidate keywords based on an initial keyword. The KMS may then determine an effectiveness score for each of the candidate keywords, based on marketing information about those keywords. Next, the KMS may process the candidate keywords according to the determined effectiveness scores. In some embodiments, processing the candidate keywords includes applying rules that conditionally perform actions with respect to the candidate keywords, such as modifying advertising expenditures, modifying content, or the like.
    Type: Grant
    Filed: October 6, 2011
    Date of Patent: May 19, 2015
    Assignee: Marketo, Inc.
    Inventors: Anthony Joseph, Adam Goldblatt
  • KEYWORD ASSESSMENT
    Publication number: 20130091142
    Abstract: Methods, systems, and techniques for keyword management are described. Some embodiments provide a keyword management system (“KMS”) configured to determine the effectiveness of multiple candidate keywords. In some embodiments, the KMS generates multiple candidate keywords based on an initial keyword. The KMS may then determine an effectiveness score for each of the candidate keywords, based on marketing information about those keywords. Next, the KMS may process the candidate keywords according to the determined effectiveness scores. In some embodiments, processing the candidate keywords includes applying rules that conditionally perform actions with respect to the candidate keywords, such as modifying advertising expenditures, modifying content, or the like.
    Type: Application
    Filed: October 6, 2011
    Publication date: April 11, 2013
    Applicant: OPTIFY, INC.
    Inventors: Anthony Joseph, Adam Goldblatt