Abstract: A method and apparatus provide on a mobile electronic device access to a number of gift cards. The gift cards are stored in a virtual wallet and can be retrieved by the user, whereupon an indicium such as a barcode, QR code, or other indicium is visually displayed or is otherwise output on the mobile electronic device. The indicium can be detected by another device, such as a barcode scanner or a wireless transceiver of a point-of-sale retail system, in order to enable a transaction to be performed using the funds that are associated with the selected gift card. When the user is within a predetermined proximity of a predetermined location, a notification is communicated to the mobile electronic device advising that a gift card in the virtual wallet is available for use at the predetermined location and/or suggesting the purchase gift card that is usable at the predetermined location.