Abstract: A system and method are provided for identifying prospective entities to interact with. The method is executed by a device having a processor and a display, and includes providing a user interface via the display, determining a plurality of entities located within a geographic area, and filtering the plurality of entities using one or more filtering criteria to determine a subset of entities that correspond to a selected type of entity. The method also includes obtaining information corresponding to each of the subset of entities; using the information corresponding to the subset of entities to determine, for each entity, a ranking of being a prospective entity to interact with; identifying one or more of the subset of entities in the user interface, in association with the geographic area; and enabling contact to be initiated with a selected one of the one or more of the subset of entities.