Abstract: A method of doing business in which a Service Provider grants to organizations rights to waypoints to which users may travel and view the organizations' messages. The method may include the steps of granting to the organization the right to the waypoint, receiving from the organization a message to be associated with the waypoint, storing the waypoint and the message in a database, allowing for bi-directional data communication with a mobile device which is able to determine its own location, receiving from the device an indication that the device is at or near the waypoint, and automatically causing the device to display the message when the device is at or near the waypoint.