Abstract: A system for creating video programming is provided. The system includes: a processor-based production server that has access to a library of existing styles for wrapping around video, each of such styles including a specific arrangement of design elements; a processor-based contributor device configured to accept input of video content and electronically transfer such video content to the production server via a network; and a processor-based administrator device, providing a user interface that permits a user to: (i) design new styles and modify the existing styles, (ii) specify rules as to when particular styles are to apply, and (iii) electronically communicate the new and modified styles and the rules to the production server. The production server applies the specified rules in relation to user-specific information in order to select a style and applies the selected style to generate a completed show.