Abstract: An electronic tearsheet is received at a receipt time from a publisher confirming placement at a placement time of a print ad in a publication according to specified terms between the publisher and an advertiser. The specified terms include a bid amount. The bid amount is collected from the advertiser. The publisher is provided a publisher's share of the bid amount. The publisher's share includes a base amount and a bonus. The bonus is based on a period of time between the receipt time and the placement time.

Abstract: In some implementations, a computer-implemented method includes receiving an offer to pay for advertising to be run in a printed publication according to offer parameters that include a publication time; receiving an acceptance to run the advertising according to the offer parameters; receiving, at a submission time, an electronic tearsheet, the submission time being after the publication time of the advertising; and charging a corresponding advertiser a first amount and paying a corresponding publisher a second amount when the submission time is within a first predetermined period of time of the publication time and when a challenge to the electronic tearsheet has not been received from the advertiser within a second predetermined time after the submission time. The electronic tearsheet can evidence publication parameters associated with the advertising that was run in the printed publication.