Abstract: Because not all companies register or obtain barcodes (or other encodings or identifiers) from a single, consistent source, and because different companies can be associated with the same barcode at different times, there can be multiple products associated with a specific barcode. If a user requests information associated with a specific barcode, information associated with the user or request can be used to attempt to determine the associated product if more than one matching product is uncovered. In some embodiments, a location of a user device at approximately a time of the request can be used to attempt to determine the appropriate product, such as if the user is in a store that only offers one of the potential products. Other information can be used as well, such as past locations, purchase history, viewing patterns, and the like.

Abstract: Various approaches discussed herein enable augmenting an image of a person wearing an article of clothing to provide an augmented reality (i.e., virtual) article of clothing to a viewer in order to overlay, replace, and/or augment an actual article of clothing being worn by the user. The augmented reality article of clothing is positioned on the user's real-world piece of clothing according to various markings and/or data that allow the augmented reality article of clothing to appear as if it were being worn by the user, even during movement of the user.

Abstract: Various approaches discussed herein enable providing a virtual reality experience of trying on clothes by augmenting an image of an article of clothing so that it appears to be worn by a particular person who is represented in a separate image. The image of the person wearing a special article of clothing containing a number of gridlines is analyzed along with an image of the special article of clothing as it appears unworn. The analysis includes calculating differences in the images to determine a change in the position of the gridlines between the images, then used to generate body shape data. The body shape data is used to augment an image of a prospective article of clothing, which modified image is then combined with the image of the person wearing a special article of clothing and displayed.