Abstract: An acidic aqueous shampoo composition, which comprises: (I) a cleansing surfactant selected from the group consisting of anionic surfactant, zwitterionic or amphoteric surfactant and nonionic surfactant; (II) an emulsified silicone, (III) an anti-settling, thickening polymer, wherein the anti-settling, thickening polymer, comprises: (a) 40 to 74.5 wt % of structural units of C1-4 alkyl acrylate; (b) 20 to 50 wt % of structural units of methacrylic acid; (c) 0.

Abstract: An aqueous anti-dandruff shampoo composition which comprises: (I) a cleansing surfactant selected from the group consisting of anionic surfactant, zwitterionic or amphoteric surfactant and nonionic surfactant; (II) suspended particles of an anti-dandruff agent, (III) an anti-settling, thickening polymer, wherein the anti-settling, thickening polymer, comprises: (a) 40 to 74.5 wt % of structural units of C1-4 alkyl acrylate; (b) 20 to 50 wt % of structural units of methacrylic acid; (c) 0.

Abstract: The invention provides a liquid laundry detergent composition having: (i) an aqueous continuous phase including from 3 to 80% (by weight based on the total weight of the composition) of one or more detersive surfactants and from 0.05% to 2% (by weight based on the total weight of the composition) of a first polymeric rheology modifier; and (ii) a dispersed phase of suspended benefit agent delivery particles; the particles having a core-shell structure in which a shell of polymeric material entraps a core containing the benefit agent; in which a second polymeric rheology modifier comprises a hydrophilic polysaccharide backbone and is covalently attached to the exterior surface of the shell of the delivery particle (either directly or via a linking group); and in which the first and the second polymeric rheology modifiers each have a hydrophilic backbone including at least one hydrophobic segment which is available to form non-specific hydrophobic associations within the composition.

Abstract: An aqueous anti-dandruff shampoo composition which comprises: (I) a cleansing surfactant selected from the group consisting of anionic surfactant, zwitterionic or amphoteric surfactant and nonionic surfactant; (II) suspended particles of an anti-dandruff agent, (III) an anti-settling, thickening polymer, wherein the anti-settling, thickening polymer, comprises: (a) 40 to 74.5 wt % of structural units of C1-4 alkyl acrylate; (b) 20 to 50 wt % of structural units of methacrylic acid; (c) 0.

Abstract: An anti-settling, thickening polymer is provided for use in an acidic aqueous cleansing formulation having a pH of <5, wherein the anti-settling, thickening polymer, comprises: (a) structural units of C1-4 alkyl acrylate; (b) structural units of methacrylic acid; (c) structural units of 2-acrylamido-2-methylpropane sulfonic acid (AMPS); (d) structural units of a specialized associated monomer having the following structure wherein R1 is a linear saturated C10-24 alkyl group; wherein R2 is a hydrogen or a methyl; and wherein n is an average of 20 to 28; (e) structural units of acrylic acid; and (f) structural units of multi-ethylenically unsaturated crosslinking monomer or chain transfer agent; and wherein the sum of the weight percentages of structural units (a)-(f) is equal to 100 wt % of the anti-settling, thickening polymer. Also provided are acidic aqueous cleansing formulations containing same.

Abstract: An acidic aqueous shampoo composition, which comprises: (I) a cleansing surfactant selected from the group consisting of anionic surfactant, zwitterionic or amphoteric surfactant and nonionic surfactant; (II) an emulsified silicone, (III) an anti-settling, thickening polymer, wherein the anti-settling, thickening polymer, comprises: (a) 40 to 74.5 wt % of structural units of C1-4 alkyl acrylate; (b) 20 to 50 wt % of structural units of methacrylic acid; (c) 0.

Abstract: A thickened aqueous detergent liquid composition comprising: (i) at least 5 wt % (more preferably at least 10%, more preferably at least 15% and most preferably at least 20% wt.

Abstract: A thickened aqueous detergent liquid composition comprising: (i) at least 5 wt % (more preferably at least 10%, more preferably at least 15% and most preferably at least 20% wt.

Abstract: An aqueous polymer structured detergent liquid composition comprising: (i) a surfactant system comprising surfactant and alkaline material present as surfactant salts and/or as free base, (ii) optionally, 0.01 wt % or more suspended particles, (iii) optionally, 3 wt % or more polymer that reduces the composition viscosity at 20 s?1, and (iv) at least 0.05 wt % of a suspending system comprising copolymer formed by the addition polymerization of: (A) 0.

Abstract: The application provides a method of producing a comb polymer comprising the steps of: (a) Providing: (i) a plurality of monomers which are linear, branched or star-shaped, substituted or non-substituted, and have an olefinically unsaturated moiety, the olefinically unsaturated moiety being capable of undergoing addition polymerisation; (ii) an initiator compound; the initiator compound comprising a homolytically cleavable bond. (iii) a catalyst capable of catalysing the polymerisation of the monomer; and (b) Causing the catalyst to catalyse, in combination with the initiator, the polymerisation of a plurality of the monomers to produce the comb polymer. Catalysts and polymers obtainable by the process are also provided. Preferably, the comb polymer is capable of binding proteins and may be produced from monomers which are alkoxy polyethers, such as poly(alkyleneglycol) or polytetrahydrofuran.

Abstract: A thickened aqueous detergent liquid comprising: (i) at least 5 wt % of a surfactant system comprising anionic surfactant, (ii) at least 0.2 wt % of a thickening system comprising a linear copolymer formed by the addition polymerisation of: (A) 0.

Abstract: An aqueous polymer structured detergent liquid composition comprising: (i) a surfactant system comprising surfactant and alkaline material present as surfactant salts and/or as free base, (ii) optionally, 0.01 wt % or more suspended particles, (iii) optionally, 3 wt % or more polymer that reduces the composition viscosity at 20 s?1, and (iv) at least 0.05 wt % of a suspending system comprising copolymer formed by the addition polymerisation of: (A) 0.

Abstract: A rheology modifier copolymer of formula (I) wherein A is a macromonomer, B is an acrylic or methacrylic acid or salt thereof, C is a C1-C8 ester of (meth)acrylic acid, D is an associative monomer, and when present E is a crosslinking monomer.

Abstract: A rheology modifier copolymer of formula (I) wherein A is a polyacidic vinyl monomer selected from maleic, fumaric, itaconic, citraconic and acid combinations thereof and anhydrides and salts thereof, B is an acrylic or methacrylic acid or salt thereof; C is a C1-C8 ester of (meth)acrylic acid; D is an associative monomer; and optionally E is a crosslinking monomer.

Abstract: A rheology modifier copolymer of formula (I), wherein A is a macromonomer; B is an acrylic or methacrylic acid or salt thereof; C is a polyacidic vinyl monomer selected from maleic, fumaric, itaconic, citraconic and acids combinations thereof and anhydrides and salts thereof; and D optionally when present is a crosslinking monomer.

Abstract: A detergent composition comprising 10 to 60 wt % detergent surfactant and 0.1 to 10 wt % of a soil release agent comprising a water soluble addition polymer having a backbone prepared from (meth)acrylic, vinylic and/or (meth)acrylamido and pendent di- and/or tri-styryl groups attached thereto.

Abstract: A rheology modifier copolymer of formula (I), wherein A is a macromonomer; B is an acrylic or methacrylic acid or salt thereof; C is a polyacidic vinyl monomer selected from maleic, fumaric, itaconic, citraconic and acids combinations thereof and anhydrides and salts thereof; and D optionally when present is a crosslinking monomer.

Abstract: A rheology modifier copolymer of formula (I) wherein A is a macromonomer, B is an acrylic or methacrylic acid or salt thereof, C is a C1-C8 ester of (meth)acrylic acid, D is an associative monomer, and when present E is a crosslinking monomer.

Abstract: A rheology modifier copolymer of formula (I) wherein A is a polyacidic vinyl monomer selected from maleic, fumaric, itaconic, citraconic and acid combinations thereof and anhydrides and salts thereof, B is an acrylic or methacrylic acid or salt thereof; C is a C1-C8 ester of (meth)acrylic acid; D is an associative monomer; and optionally E is a crosslinking monomer.

Abstract: The application provides a method of producing a comb polymer comprising the steps of: (a) Providing: (i) a plurality of monomers which are linear, branched or star-shaped, substituted or non-substituted, and have an olefinically unsaturated moiety, the olefinically unsaturated moiety being capable of undergoing addition polymerization; (ii) an initiator compound; the initiator compound comprising a homolytically cleavable bond. (iii) a catalyst capable of catalysing the polymerization of the monomer; and (b) Causing the catalyst to catalyse, in combination with the initiator, the polymerization of a plurality of the monomers to produce the comb polymer. Catalysts and polymers obtainable by the process are also provided. Preferably, the comb polymer is capable of binding proteins and may be produced from monomers which are alkoxy polyethers, such as poly(alkyleneglycol) or polytetrahydrofuran.