Patents by Inventor Adam Poswolsky
Adam Poswolsky has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11810147Abstract: The present disclosure relates to systems and methods for automatic attribution modeling and measurement. In aspects, a system may receive identification information associated with profiles and electronic devices that were exposed to a certain piece of targeted content. The demographic and device data associated with the individuals who were exposed to the targeted content are used to create a control group of individuals who were not exposed to that targeted content. The real-world visit rates of the exposed group and the control group to one or more locations may be monitored over a period of time (or campaign) and evaluated to assess the effectiveness of the targeted content.Type: GrantFiled: October 19, 2017Date of Patent: November 7, 2023Assignee: Foursquare Labs, Inc.Inventors: Jon Hoffman, Adam Poswolsky, Robert Stewart
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Publication number: 20230319152Abstract: In non-limiting examples, passive information is used to verify the location of a client computing device and to create segment categories for directed information using location-based services and/or applications. In aspects, passive information is received from a client computing device. The client computing device is detected as being located at a predicted venue using the passive information. It may be determined whether directed information associated with the predicted venue has been displayed at an earlier time on a predetermined portion of the client computing device. In response to determining directed information associated with the predicted venue has been displayed on the predetermined portion of the client computing device, a statistical model may be applied to calculate a confidence score that the client computing device is located at the predicted venue. When the confidence score meets a predetermined threshold, a directed information conversion record may be stored in a data store.Type: ApplicationFiled: April 7, 2023Publication date: October 5, 2023Inventors: Simon Favreau-Lessard, Daniel Harrison, Adam Poswolsky, Jason Liszka, Robert Stewart
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Patent number: 11627192Abstract: In non-limiting examples, passive information is used to verify the location of a client computing device and to create segment categories for directed information using location-based services and/or applications. In aspects, passive information is received from a client computing device. The client computing device is detected as being located at a predicted venue using the passive information. It may be determined whether directed information associated with the predicted venue has been displayed at an earlier time on a predetermined portion of the client computing device. In response to determining directed information associated with the predicted venue has been displayed on the predetermined portion of the client computing device, a statistical model may be applied to calculate a confidence score that the client computing device is located at the predicted venue. When the confidence score meets a predetermined threshold, a directed information conversion record may be stored in a data store.Type: GrantFiled: February 25, 2019Date of Patent: April 11, 2023Assignee: Foursquare Labs, Inc.Inventors: Simon Favreau-Lessard, Daniel Harrison, Adam Poswolsky, Jason Liszka, Robert Stewart
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Publication number: 20190199806Abstract: In non-limiting examples, passive information is used to verify the location of a client computing device and to create segment categories for directed information using location-based services and/or applications. In aspects, passive information is received from a client computing device. The client computing device is detected as being located at a predicted venue using the passive information. It may be determined whether directed information associated with the predicted venue has been displayed at an earlier time on a predetermined portion of the client computing device. In response to determining directed information associated with the predicted venue has been displayed on the predetermined portion of the client computing device, a statistical model may be applied to calculate a confidence score that the client computing device is located at the predicted venue. When the confidence score meets a predetermined threshold, a directed information conversion record may be stored in a data store.Type: ApplicationFiled: February 25, 2019Publication date: June 27, 2019Applicant: Foursquare Labs, Inc.Inventors: Simon Favreau-Lessard, Daniel Harrison, Adam Poswolsky, Jason Liszka, Robert Stewart
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Publication number: 20190122251Abstract: The present disclosure relates to systems and methods for automatic attribution modeling and measurement. In aspects, a system may receive identification information associated with profiles and electronic devices that were exposed to a certain piece of targeted content. The demographic and device data associated with the individuals who were exposed to the targeted content are used to create a control group of individuals who were not exposed to that targeted content. The real-world visit rates of the exposed group and the control group to one or more locations may be monitored over a period of time (or campaign) and evaluated to assess the effectiveness of the targeted content.Type: ApplicationFiled: October 19, 2017Publication date: April 25, 2019Applicant: Foursquare Labs, Inc.Inventors: Jon Hoffman, Adam Poswolsky, Robert Stewart
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Patent number: 10218798Abstract: In non-limiting examples, passive information is used to verify the location of a client computing device and to create segment categories for directed information using location-based services and/or applications. In aspects, passive information is received from a client computing device. The client computing device is detected as being located at a predicted venue using the passive information. It may be determined whether directed information associated with the predicted venue has been displayed at an earlier time on a predetermined portion of the client computing device. In response to determining directed information associated with the predicted venue has been displayed on the predetermined portion of the client computing device, a statistical model may be applied to calculate a confidence score that the client computing device is located at the predicted venue. When the confidence score meets a predetermined threshold, a directed information conversion record may be stored in a data store.Type: GrantFiled: July 30, 2015Date of Patent: February 26, 2019Assignee: FOURSQUARE LABS, INC.Inventors: Simon Favreau-Lessard, Daniel Harrison, Adam Poswolsky, Jason Liszka, Robert Stewart
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Publication number: 20170031913Abstract: In non-limiting examples, passive information is used to verify the location of a client computing device and to create segment categories for directed information using location-based services and/or applications. In aspects, passive information is received from a client computing device. The client computing device is detected as being located at a predicted venue using the passive information. It may be determined whether directed information associated with the predicted venue has been displayed at an earlier time on a predetermined portion of the client computing device. In response to determining directed information associated with the predicted venue has been displayed on the predetermined portion of the client computing device, a statistical model may be applied to calculate a confidence score that the client computing device is located at the predicted venue. When the confidence score meets a predetermined threshold, a directed information conversion record may be stored in a data store.Type: ApplicationFiled: July 30, 2015Publication date: February 2, 2017Applicant: FOURSQUARE LABS, INC.Inventors: Simon Favreau-Lessard, Daniel Harrison, Adam Poswolsky, Jason Liszka, Robert Stewart