Abstract: A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.

Abstract: A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website, and determining a hurdle rate that is based at least on the user intent and which identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user. The method further includes selecting, from a plurality of advertisements, an optimal advertisement having an advertiser bid that exceeds the hurdle rate, and displaying the optimal advertisement to the user in an interface of a client computer system.

Abstract: A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website and determining a hurdle rate, based at least on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website. The method may further include selecting, from a plurality of advertisements, one or more optimal advertisements having a combined advertiser bid that exceeds the determined hurdle rate. The method may further include providing one or more controls in a user interface of a client computer system, each of the controls being associated with a respective advertisement of the one or more optimal advertisements and adapted to enable the user to select one or more of the controls, and providing an element, responsive to an input of the user, that is adapted to display, to the user, the respective advertisements selected by the user.

Abstract: A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website, and determining a hurdle rate that is based at least on the user intent and which identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user. The method further includes selecting, from a plurality of advertisements, an optimal advertisement having an advertiser bid that exceeds the hurdle rate, and displaying the optimal advertisement to the user in an interface of a client computer system.

Abstract: A method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.

Abstract: A method of delivering advertising in an online environment includes determining an intent of a user interacting with an e-commerce website and determining a hurdle rate, based at least on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website. The method may further include selecting, from a plurality of advertisements, one or more optimal advertisements having a combined advertiser bid that exceeds the determined hurdle rate. The method may further include providing one or more controls in a user interface of a client computer system, each of the controls being associated with a respective advertisement of the one or more optimal advertisements and adapted to enable the user to select one or more of the controls, and providing an element, responsive to an input of the user, that is adapted to display, to the user, the respective advertisements selected by the user.

Abstract: A method of data collection for user segmentation receives an interaction of a user with a web page, and generates an ad call in response to the received interaction. The ad call is preconfigured to have an association to a first segment. The method adds the user to the first segment.

Abstract: A method of audience data exchange obtains data and provides the data to a first network within an exchange system. The first network comprises a seller of the data provided to the exchange system. The method offers for sale the data to a second network coupled to the first network. The second network serves as a first buyer of the data provided to the first network within the exchange system. The method monetizes the data without the need for participating in a particular ad call.

Abstract: A system for audience data exchange includes a first network and a second network. The first network is configured for obtaining data and providing the data to the exchange system. The first network comprises a seller of the data provided to the exchange system. The second network is coupled to the first network, and serves as a first buyer of the data provided by the first network. The seller monetizes the data without the need for participating in a particular ad call.

Abstract: A method of providing an opt out feature for an exchange receives a request from a first entity to join the exchange. The request includes a URL address for a web page that is configured to receive user requests to opt out of the first entity's activities. The method generates a hidden opt out segment for the first entity. The hidden opt out segment is inaccessible to entities on the exchange, including the first entity. The method grants permission to the first entity to join the exchange.

Abstract: A system for audience data exchange includes a first network and a second network. The first network has a first advertiser, and a first publisher. The second network is coupled to the first network, and has a second advertiser and a second publisher. The first network is a seller of data provided to the exchange system. The second network serves as a buyer of the data provided to the exchange system.

Abstract: A computer readable medium stores a program for audience data exchange, and has sets of instructions for obtaining data and providing the data to a first network within an exchange. The first network comprises a seller of the data provided to the exchange. The instructions are for offering for sale the data to a second network coupled to the first network. The second network serves as a first buyer of the data provided to the first network. The instructions monetize the data without the need for participation in a particular ad call.

Abstract: A system for audience data exchange, the system includes a first network and a second network. The first network has a first data provider for collecting data and providing the data to the first network. The second network is coupled to the first network, and includes a first advertiser and a first publisher. The first network serves as a seller of the data provided by the first data provider. The second network serves as a buyer of the data provided by the first data provider. The first network compensates the first data provider.