Abstract: A method is disclosed that causes a computer application to be downloaded onto a user device to track performance of a predetermined action toward offering the end user a discrete incentive for performing that predetermined action. The disclosed method further includes populating a database with demographic and payment information about the end user and receiving action data from the computer application that identifies the user device and the predetermined action. The method further obtains and stores payment transaction data associated with the payment information of the end user, such that the server can correlate at least a portion of each of the end user demographic information, the end user action data, and the end user payment transaction data on an end user by end user basis toward creating content based on the correlation. A system for meeting similar needs is also disclosed.

Abstract: Methods, systems and/or applications for providing reward and other opportunities to a user and/or user device for acknowledging content such as e.g., advertisements, audio, video, and textual content.

Abstract: A system, method and application for displaying second screen advertisements and reward opportunities (e.g., loyalty points that can be exchanged for discount coupons, gift cards, cash, free items (digital or hard goods) or entertainment, etc.) when a user views and/or interacts with the second screen advertisements. The second screen advertisements are triggered by advertisements currently playing on a television (or other device capable of displaying television programs and advertisements) broadcasting a program selected by the user.