Abstract: Apparatus and process for stretch wrapping articles, especially heads of lettuce, wherein a roll (23) of film (24) is supported on a housing (21), and the film is supplied from the roll around a dancer roller (50) and film feed roller (51) to a pair of film feed grippers (33, 34) which grip a leading edge of the film and advance it past an opening (26), whereupon a clamp (27) engages the leading edge of the film to hold it while the grippers release and return to their home position. Additional clamps (28–32) then engage the film to hold it in place over the opening. A head of lettuce (L) is placed on the film in centered relation to the opening, and a ram (37) engages the lettuce and pushes it against the film to stretch the film through and below the opening.