Abstract: The claimed subject matter relates to various architectures that can, inter alia, facilitate creation of a synch file as well as facilitate interpretation of the synch file. Both creation and interpretation can be accomplished in conjunction with an original media asset. The synch file can include transformation commands that can operate on a presentation of the asset rather than upon the asset itself. Accordingly, what is actually perceived by a content consumer during a presentation of the asset need not be exactly what the asset creator fixed in a tangible medium. Rather, the content consumer can observe a derivative media presentation based upon interpretation of the synch file.

Abstract: The claimed subject matter relates to various architectures that can, inter alia, facilitate creation of a synch file as well as facilitate interpretation of the synch file. Both creation and interpretation can be accomplished in conjunction with an original media asset. The synch file can include transformation commands that can operate on a presentation of the asset rather than upon the asset itself. Accordingly, what is actually perceived by a content consumer during a presentation of the asset need not be exactly what the asset creator fixed in a tangible medium. Rather, the content consumer can observe a derivative media presentation based upon interpretation of the synch file.

Abstract: The claimed subject matter relates to various architectures that can, inter alia, facilitate creation of a synch file as well as facilitate interpretation of the synch file. Both creation and interpretation can be accomplished in conjunction with an original media asset. The synch file can include transformation commands that can operate on a presentation of the asset rather than upon the asset itself. Accordingly, what is actually perceived by a content consumer during a presentation of the asset need not be exactly what the asset creator fixed in a tangible medium. Rather, the content consumer can observe a derivative media presentation based upon interpretation of the synch file.

Abstract: The claimed subject matter relates to various architectures that can, inter alia, facilitate creation of a synch file as well as facilitate interpretation of the synch file. Both creation and interpretation can be accomplished in conjunction with an original media asset. The synch file can include transformation commands that can operate on a presentation of the asset rather than upon the asset itself. Accordingly, what is actually perceived by a content consumer during a presentation of the asset need not be exactly what the asset creator fixed in a tangible medium. Rather, the content consumer can observe a derivative media presentation based upon interpretation of the synch file.

Abstract: Systems and methods are provided that facilitate a connected gaming experience for multiple players utilizing multiple disparate devices. A game service affords playing a game over a communication framework which can include wired and wireless local area and wide area networks, as well as access to a global positioning system. The game service allows users to play a game in multiple devices, seamlessly switching devices at desired times and locations. In addition, the game service affords community-driven development of a game, as well as customization, through the communication framework. The latter also facilitates exchange of various contents among players, and between a player and the game service: (a) news, (b) advertising, (c) alerts, and (d) participant's real-world positioning information. Real-world embedding into a game is facilitated by the game service in combination with global tracking information received through the communication framework.

Abstract: The claimed subject matter relates to an architecture that can facilitate sponsorship of authors as well as the material or original work produced by those authors. The architecture can issue a virtual share by which participants can personally invest in an author or his or her content to receive ownership rights of future earnings. Based partially upon the notion that a share that performs well is indicative of consumer interest in the underlying asset, the architecture can select those assets based upon the performance of the virtual share. Accordingly, sponsorship is more likely to be based upon merit as seen by the consuming public rather than based upon protectionist principles.

Abstract: The claimed subject matter relates to an architecture that can utilize special metadata to facilitate an improved advertising model in connection with media content delivery. The architecture can monitor a media player device and can launch a metadata interface on the media player device upon detection that a pause feature has been activated. Accordingly, while the media player device is paused (and therefore not presenting the media in a normal fashion), a user can interact with the metadata interface. The metadata interface can provide, e.g., advertisements or additional information related to elements or objects that exist in the media. In addition, the metadata interface can launch suitable applications in accordance with the special metadata. Additionally, the architecture can embed metadata in the media, which can be done in accordance with an advertiser bidding model.