Abstract: Method, apparatus, and computer readable medium for managing an electronic greeting in a telecommunication system are described. In some examples, a call from a subscriber is received via the telecommunication system. Descriptions of pre-recorded electronic content are played in the call. A selection of one or more items of the pre-recorded electronic content is received. An electronic greeting template is formed from the one or more items of the pre-recorded electronic content. The electronic greeting template is sent towards the subscriber via the telecommunication system, where the subscriber may then further manage the electronic greeting template as desired.