Abstract: A method for estimation of parking rates based on location and transaction data includes: storing transaction data entries, each including a geographic location or merchant identifier and transaction amount; storing location data entries, each including a geographic location and a length of time; identifying a subset of transaction data entries where the included geographic location or merchant identifier are associated with a parking area; identifying a subset of location data entries where the included geographic location is included in a predefined geographic area associated with the parking area; identifying an average parking time based on the length of time in each location data entry of the subset; identifying an average cost amount based on the transaction amount included in each transaction data entry of the subset; and identifying an estimated parking rate for the parking area based on the average parking time and cost.