Abstract: Methods and systems for an aware sign are provided. According to one aspect, an aware sign comprises a visual display unit for displaying information to customers at a store, a processor, and a memory storing instructions executable by the one or more processors. The aware sign is operable to receive information (e.g., via a sensor input or a communication interface), determine, based on the received information, that the information being displayed by the visual display unit should change, and, upon a determination that the information being displayed should change, changing the information being displayed to customers, including an indication that the store is open or closed and/or an indication of the store's business operating hours. The aware sign provides a platform for a variety of features that are attractive for small business owners.