Abstract: In an approach to evaluating generation of digital content, a computer processor receives a request for a digital content to be sent to a mobile computing device of a user. The computer processors retrieves a plurality of local context information from the mobile computing device, and generates the digital content, based, at least in part, on the request and a first set of composition rules. The computer processor sends the digital content to the mobile computing device and then retrieves a plurality of user interaction information from the mobile computing device. The computer processor analyzes the plurality of local context information and the plurality of user interaction information.