Abstract: Various systems, methods and other embodiments are provided for generating offers for the purchase of products. In one embodiment, transaction data is stored in a data store. The transaction data comprises a record of a plurality of transactions for the purchase of products through a plurality of channels of commerce. Requests are received in a server from clients for an offer in association with an interaction involving a product. Each request includes a tag indicating at least one of the channels of commerce associated with the interaction. For each request, an offer is generated in response to the request, the offer being specific to the at least one of the channels of commerce.