Abstract: Disclosed are various embodiments for facilitating gift campaigns in association with a social networking system. A computing device may identify a user of a social networking system that is associated with a recipient for a gift campaign. An invitation for the user to participate in the gift campaign can be transmitted by the computing device. The computing device may identify a product as a suggested gift for the gift campaign. In addition, the computing device may generate content for a network page for the social networking system, and the network page can include a user interface container in which the product is represented. The computing device may also obtain a selection of the product made via the network page and perform a transaction to order the product for the recipient.

Abstract: Technologies for determining, displaying, and leveraging reasons to buy for categories of items. Aspects (reasons to buy) may be predetermined for categories of items from a corpus of item information. For each item in a category, community-sourced content (e.g., customer reviews) may be identified for (aligned to) each aspect, and relevant comments may be extracted from the content. The comments may be analyzed, for example according to sentiment, to provide scoring and summary statistics for the aspects. Items may be ranked according to the summary statistics. The aspects for an item may be displayed, with extracted comments and/or summary statistics provided for each aspect. Items in a category or across categories may be compared according to the aspects. Aspects may be used in searches for items within categories to filter the items according to one or more of the aspects.

Abstract: Disclosed are various embodiments for facilitating gift campaigns in association with a social networking system. A computing device may identify a user of a social networking system that is associated with a recipient for a gift campaign. An invitation for the user to participate in the gift campaign can be transmitted by the computing device. The computing device may identify a product as a suggested gift for the gift campaign. In addition, the computing device may generate content for a network page for the social networking system, and the network page can include a user interface container in which the product is represented. The computing device may also obtain a selection of the product made via the network page and perform a transaction to order the product for the recipient.

Abstract: Disclosed are various embodiments for facilitating gift campaigns in a social networking system. An initiator of a gift campaign can select a recipient of a gift campaign as well as participants. Embodiments of the disclosure can facilitate selection of participants, collection of funds for the gift campaign and fulfillment of the gift to the recipient.