Abstract: An expandable watchband is described which is both simple and inexpensive to manufacture and simple to use. The watchband includes an outer flattened tubular member of flexible fabric material with one end of the tube folded into itself so that the length of the tube can be adjusted. An elongated strap of flexible elastic material has one end secured to one end of the tube. The other end of the strap passes through the entire length of the tube and out the first end again where it is then adjustably connected to the second end of the tubular member. The watch is connected to the elastic strap between the two ends of the tube. If desired, a trademark, advertising or other printed indicia can be printed on the outer surface of the tubular member.