Abstract: A method for administering a rewards program including receiving information relating to a purchase transaction between a purchaser and a seller, the information including at least a purchase amount, an identity of the purchaser and an identity of the seller. The method includes calculating or receiving information relating to a shared price concession, wherein the shared price concession is a portion of the purchase price, wherein the seller receives or retains the purchase amount less the shared price concession. The method further includes applying a first predetermined percentage to the shared price concession to determine a first portion thereof to be distributed to the purchaser and applying a second predetermined percentage to the shared price concession to determine a second portion thereof to be distributed to a referrer of the purchaser.