Abstract: Techniques are described for adapting the format of streaming media based on received interactions with the media. In an embodiment, a client computer system receives from media streaming service an initial version of media in an initial media format. After the media is presented, a request to interact with the initial version of the media may be received. Such a request may cause the client system to generate a change request data for the initial version of media. Based at least in part on the change request data for the initial version of the media, the new format for streaming the media to the client computer system is determined. The client computer system receives the media streamed in the new format.