Abstract: Apparatus, systems, and methodologies are provided that facilitate negotiating discount offers. Mobile devices are equipped to detect product identification data from a barcode or RFID tag. The product identification data can be wirelessly transmitted to a discount negotiator which calculates a discount offer for the product and sends a discount offer back to the mobile device while the customer is considering whether to purchase the product. The discount negotiator calculates the discount offers based on a set of rules which may account for one or more factors, including the expiration date of a product, the quantity being purchased, product bundling, and/or the like.