Abstract: A fish hook retainer for holding and covering a fish hook on a fishing pole is of one-piece construction and includes a structurally-integral hinge and a structurally-integral catch. The retainer is in the shape of a fish formed by two retainer halves connected by the structurally-integral hinge. The fish hook is retained in a cavity formed by the two halves with the fishing line extending out of the retainer through an opening located in a position corresponding to the mouth of the fish. One of the retainer halves is provided with means for attaching the retainer to the fishing pole. In one form, the retainer has an internal pin around which the fish hook extends to more effectively retain the hook within the retainer.