Abstract: Methods for apportioning revenue in an online game-playing community include: maintaining a trait summation ladder, the trait summation ladder comprising a hierarchy of player communities, each player community comprising one or more player groups all having a given trait; receiving a request from a user to play an online game, wherein the user is a member of a player group comprising one or more players sharing a given trait; receiving a request from the user to play a session of the online game in a forum corresponding to a given community, wherein the community includes the user's player group; computing an amount of revenue derived from the player during the session; and determining, based on a level of the given community within the trait summation ladder, a given percentage of the revenue amount to allocate to the player group. Corresponding systems are also described.