Patents by Inventor Ajay Kumar Bangla
Ajay Kumar Bangla has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 12321983Abstract: A method and system for adjusting ads auction using predicted user responses to an in-ad survey is provided. The method includes (1) providing a content item associated with an actionable object, which when selected, causes a computing device to present a plurality of interactive elements each corresponding to a different one of a plurality of reasons for restricting the content item; (2) receiving, from the computing device, data indicating a particular reason, of the plurality of reasons, for restricting the content item, and the particular reason corresponding to a particular interactive element, of the plurality of interactive elements, that was selected by the user; and (3) updating, using the received data, a content selection model for selecting content items, wherein the content selection model is associated with the user.Type: GrantFiled: July 2, 2024Date of Patent: June 3, 2025Assignee: GOOGLE LLCInventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingwei Cui
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Publication number: 20240354839Abstract: A method and system for adjusting ads auction using predicted user responses to an in-ad survey is provided. The method includes (1) providing a content item associated with an actionable object, which when selected, causes a computing device to present a plurality of interactive elements each corresponding to a different one of a plurality of reasons for restricting the content item; (2) receiving, from the computing device, data indicating a particular reason, of the plurality of reasons, for restricting the content item, and the particular reason corresponding to a particular interactive element, of the plurality of interactive elements, that was selected by the user; and (3) updating, using the received data, a content selection model for selecting content items, wherein the content selection model is associated with the user.Type: ApplicationFiled: July 2, 2024Publication date: October 24, 2024Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingwei Cui
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Patent number: 12062085Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.Type: GrantFiled: October 19, 2020Date of Patent: August 13, 2024Assignee: GOOGLE LLCInventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingwei Cui
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Publication number: 20210035207Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.Type: ApplicationFiled: October 19, 2020Publication date: February 4, 2021Applicant: Google LLCInventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingwei Cui
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Patent number: 10817931Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.Type: GrantFiled: February 20, 2019Date of Patent: October 27, 2020Assignee: Google LLCInventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingwei Cui
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Publication number: 20190180357Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.Type: ApplicationFiled: February 20, 2019Publication date: June 13, 2019Applicant: Google LLCInventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingweii Cui
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Patent number: 10223742Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.Type: GrantFiled: August 26, 2015Date of Patent: March 5, 2019Assignee: Google LLCInventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingweii Cui
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Patent number: 9705773Abstract: The present disclosure provides a probabilistic framework that can calculate the probability of fulfilling demands for a given set of traffic flows. In some implementations, the probability of fulfilling demands can be based on the probability of infrastructure component failures, shared risk link groups derived from a cross-layer network topology, and traffic engineering (TE) considerations. The consideration of the cross-layer network topology enables the systems and methods described herein to account for the relationship between the physical and logical topologies.Type: GrantFiled: October 26, 2015Date of Patent: July 11, 2017Assignee: Google Inc.Inventors: Xiaoxue Zhao, Emilie Jeanne Anne Danna, Alireza Ghaffarkhah, Ajay Kumar Bangla, Christoph Albrecht, Wenjie Jiang, Benjamin Preskill, Bikash Koley
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Publication number: 20170061528Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.Type: ApplicationFiled: August 26, 2015Publication date: March 2, 2017Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingweii Cui
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Publication number: 20170012848Abstract: The present disclosure provides a probabilistic framework that can calculate the probability of fulfilling demands for a given set of traffic flows. In some implementations, the probability of fulfilling demands can be based on the probability of infrastructure component failures, shared risk link groups derived from a cross-layer network topology, and traffic engineering (TE) considerations. The consideration of the cross-layer network topology enables the systems and methods described herein to account for the relationship between the physical and logical topologies.Type: ApplicationFiled: October 26, 2015Publication date: January 12, 2017Inventors: Xiaoxue Zhao, Emilie Jeanne Anne Danna, Alireza Ghaffarkhah, Ajay Kumar Bangla, Christoph Albrecht, Wenjie Jiang, Benjamin Preskill, Bikash Koley