Abstract: Methods, devices and systems for improving travel planning, booking and viewing using an integrated travel platform are described. An example method includes presenting, by an integrated electronic travel platform to a user, a profile comprising a plurality of fields to receive a set of parameters associated with a trip that comprises a plurality of modalities, analyzing, using a shared ontology data structure, the profile to determine a plurality of options for each of the plurality of modalities, wherein each of the plurality of options conforms to the set of parameters for the corresponding modality, presenting, to the user, the plurality of options, receiving, from the user, a plurality of selections corresponding to one option from the plurality of options for each of the plurality of modalities, performing, while remaining within the integrated electronic travel platform, a booking operation for each of the plurality of selections.