Abstract: The present disclosure is directed to syncing data related to voice calls via dynamically assigned virtual phone numbers. A system receives a voice call entry from a content provider. The system access a lot data structure to parse the log data structure. The system matches a device identifier of the voice call entry with a device identifier of the log entry. The system determines that a predetermined threshold is satisfied by a time or duration of the log entry. The system retrieves a virtual phone number from the log entry. The system performs a lookup to determine a content item impression identifier. The system stores data provided via the voice call entry.

Abstract: The present disclosure is directed to syncing data related to voice calls via dynamically assigned virtual phone numbers. A system receives a voice call entry from a content provider. The system access a lot data structure to parse the log data structure. The system matches a device identifier of the voice call entry with a device identifier of the log entry. The system determines that a predetermined threshold is satisfied by a time or duration of the log entry. The system retrieves a virtual phone number from the log entry. The system performs a lookup to determine a content item impression identifier. The system stores data provided via the voice call entry.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for tracking and utilizing offline conversion data are disclosed. In one aspect, a method includes receiving, from a user device, interaction data specifying the occurrence of a particular user interaction with the content item. An updated path for a landing page of the content item is provided to the user device. The updated path includes an interaction identifier that represents the particular user interaction. Offline conversion data are received from a content sponsor associated with the content item. The offline conversion is attributed to the particular user interaction based on the interaction identifier being included in the offline conversion data. An adjusted bid is determined based on the offline conversion data and a bid associated with the content item. The adjusted bid is submitted to a content item selection process.

Abstract: The present disclosure is directed to syncing data related to voice calls via dynamically assigned virtual phone numbers. A system receives a voice call entry from a content provider. The system access a lot data structure to parse the log data structure. The system matches a device identifier of the voice call entry with a device identifier of the log entry. The system determines that a predetermined threshold is satisfied by a time or duration of the log entry. The system retrieves a virtual phone number from the log entry. The system performs a lookup to determine a content item impression identifier. The system stores data provided via the voice call entry.

Abstract: The present disclosure is directed to syncing data related to voice calls via dynamically assigned virtual phone numbers. A system receives a voice call entry from a content provider. The system access a lot data structure to parse the log data structure. The system matches a device identifier of the voice call entry with a device identifier of the log entry. The system determines that a predetermined threshold is satisfied by a time or duration of the log entry. The system retrieves a virtual phone number from the log entry. The system performs a lookup to determine a content item impression identifier. The system stores data provided via the voice call entry.

Abstract: The present disclosure is directed to syncing data related to voice calls via dynamically assigned virtual phone numbers. A system receives a voice call entry from a content provider. The system access a lot data structure to parse the log data structure. The system matches a device identifier of the voice call entry with a device identifier of the log entry. The system determines that a predetermined threshold is satisfied by a time or duration of the log entry. The system retrieves a virtual phone number from the log entry. The system performs a lookup to determine a content item impression identifier. The system stores data provided via the voice call entry.

Abstract: The present disclosure is directed to syncing data related to voice calls via dynamically assigned virtual phone numbers. A system receives a voice call entry from a content provider. The system access a lot data structure to parse the log data structure. The system matches a device identifier of the voice call entry with a device identifier of the log entry. The system determines that a predetermined threshold is satisfied by a time or duration of the log entry. The system retrieves a virtual phone number from the log entry. The system performs a lookup to determine a content item impression identifier. The system stores data provided via the voice call entry.

Abstract: Methods, apparatuses, and computer programs are presented for updating song playlists based on received rating inputs from user devices. One method includes receiving information associated with songs in an initial playlist from a host device by a server. The server generates a rating interface for the initial playlist, which is associated with an image code. The image code for the rating interface is sent to the host device so that the user devices can access the rating interface via the image code. After one or more user devices provides rating inputs to the songs in the initial playlist, the received one or more rating inputs are analyzed to produce an adjusted playlist. The method further includes transmitting the adjusted playlist to the host device to be executed.

Abstract: Methods, apparatuses, and computer programs are presented for updating song playlists based on received rating inputs from user devices. One method includes receiving information associated with songs in an initial playlist from a host device by a server. The server generates a rating interface for the initial playlist, which is associated with an image code. The image code for the rating interface is sent to the host device so that the user devices can access the rating interface via the image code. After one or more user devices provides rating inputs to the songs in the initial playlist, the received one or more rating inputs are analyzed to produce an adjusted playlist. The method further includes transmitting the adjusted playlist to the host device to be executed.