Abstract: Systems and methods for targeting advertising based on indicated future purchases n accordance with embodiments of the invention are disclosed. In one embodiment, a method for targeting advertising includes obtaining target product data using an account servicing server system, wherein the target product data includes a set of attribute/value pair data describing a target product, obtaining target product account data using the account servicing server system, wherein the target product account data includes target product account balance data describing the funds available to spend on the target product using a prepaid card, generating targeting data based on the target product data and the target product account data using the account servicing server system, obtaining advertising data based on the targeting data using the account servicing server system, and providing the advertising data using the account servicing server system.

Abstract: Systems and methods for targeting advertising based on historical transaction data in accordance with embodiments of the invention are disclosed.

Abstract: Systems and methods for targeting advertising in accordance with embodiments of the invention are disclosed. In one embodiment, a method for targeting advertising includes obtaining financial transaction data using an account servicing server system, wherein the financial transaction data comprises location data, retailer identification data, and metadata describing reload activity for a prepaid card and the reload activity comprises metadata describing the amount of money deposited in an account associated with the prepaid card, generating targeting data based on the location data, retailer identification data, and the reload activity using the account servicing server system, obtaining advertising data based on the generated targeting data using the account servicing server system, wherein the advertising data comprises at least one offer for a product provided by the retailer identified by the retailer identification data, and providing the advertising data using the account servicing server system.