Abstract: An information processing apparatus of the present technology includes an acquisition unit and a controller. The acquisition unit acquires purchase data regarding a purchase behavior of a user. The controller generates recommendation data for the user to purchase a commodity on the basis of the purchase data.

Abstract: To make it possible to effectively present information of a questionnaire, an advertisement, and so forth to a user terminal. Presentation information to be presented to a user is changed on the basis of attribute information and purchase information of the user. For example, this change includes a change of contents and/or a presentation timing of the presentation information. It becomes possible to present information having appropriate contents to a user terminal at an appropriate timing according to a situation of the user, and thus, information of a questionnaire, an advertisement, and so forth can effectively be presented to the user terminal.