Abstract: Disclosed is a method which includes a step (process S2) of presenting a plurality of articles respectively scented with a plurality of fragrance candidates to a plurality of subjects; a step (process S3) of asking the subjects to smell the fragrances applied to the articles; a step (process S4) of asking the subjects to answer, with respect to the individual candidates, degrees of recollection of memory relevant to the subjects themselves in the past upon smelling of the candidates, without presenting information regarding memory to be recollected; and a step (process S5) of classifying, with respect to each candidate, a plurality of degrees of recollection of memory obtained from the plurality of subjects into a group representing larger values of the degree of recollection of memory, and a group representing smaller values of the same, and selecting a fragrance to be applied to the product, based on one, or two or more, of scores of evaluation, selected from (A), (B) and (C) below used as index(es): (A)