Abstract: A cassette loading system for a cassette tape recorder comprises a holder storing a tape cassette, a first transport device for horizontally transporting the cassette holder, and a second transport device for vertically transporting the cassette holder. The holder is provided with a holder arm rotatable around an axis perpendicular to the direction of inserting the cassette. A guide is provided responsive to the rotation of the holder arm for guiding the cassette holder upward and downward as the narrowest width of the cassette is horizontal. A detection device may be provided for detecting the completion of horizontally transporting the cassette. A preventing device may further be provided for preventing the cassette holder from being switched from a first pathway for the first transport device to a second pathway for the second transport device.

Abstract: A cassette loading assembly for VTR use is disclosed, wherein a cassette is inserted in the depth of a cassette chamber through an inlet port in the front of a VTR body carrying operation buttons, etc. and moved into operating position in a desired direction, for example, downwardly together with a cassette carrier for recording and reproducing TV pictures. The cassette loading assembly includes means for actuating a cassette carrier on which a cassette is mounted, means for supplying driving force for moving the cassette carrier, means for controlling the movement of the cassette carrier, and means for operating an operating item in association with the movement of the cassette carrier.